In today’s fast world, Financial Education is no longer an option it’s a necessity.
Main idea of the project
Engage
Captivate students with interactive content, quizzes, and real-world scenarios.
Empower
Help students build confidence in their financial decisions and prepare for real world challenges.
Educate
Provide clear, reliable, and age appropriate information on topics like budgeting, saving, investing, and credit management.
Addressing the Need
An EdTech app tailored for financial education has the power to transform how high school students learn about money.
User Reaserch
A survey we conducted among teenagers aged 13–18
Total respondents: 117
The majority of teenagers indicated having little to no understanding of finance
Response to the question: "How well do you understand finance?"
92% of teenagers expressed a desire to improve their financial understanding.
8%
No
92% Yes
Response to the question: "Would you like to better understand the world of finance?"
Learning Methods
Distribution among teenagers' preferred learning methods highlights the value of the VARK learning model. This model encourages using multiple learning approaches, rather than focusing on a single method.
The VARK model recognizing that individuals learn most effectively through different sensory channels and processing styles. The model identifies four distinct learning preferences.
32% Video
32%
Phone games
18% Podcasts
13% Reading
5%
Classroom Lesson
Response to the question: "What is your preferred way to learn about finance?"
PRD
Development of an educational platform based on the VARK model, allowing youth to learn financial content through their preferred learning style.
The UI/UX design should prioritize a clean, modern interface specifically tailored for teenage users. With special attention to creating smooth transitions between the various learning modes.
Content creation of accessible, youth-friendly financial education materials that engage students through diverse learning formats.
Persona
Zohar Lev
(17)
Profession: High school student & new part time job in a store in the mall
Zohar is a high school student starting his first part time job, eager to earn and manage his own money.
Needs: He wants to learn how to manage money, understand taxes, and know his rights.
Pain Points: Zohar feels overwhelmed by paperwork and policies, with no accessible, beginner-friendly resources.
Solution: An educational app offering clear, practical lessons on finance, workplace rights, and income management for youth.
Wireframes
Style Guide
Illustrations
Designed with a dynamic and modern style to engage teenagers, convey themes of learning, entertainment, and interactivity through relatable characters and financial elements. These visuals make the app approachable, fun, and encourage users to explore financial literacy in an engaging way.
Aa
Assistant
Color & Typography
Assistant font for its modern, readable, and approachable design, ideal for engaging a teenage audience. A vibrant green symbolizes growth and positivity, while purple represents creativity and wisdom, creating a balanced color palette.
Colors
#39276F
#FDFDFD
#9AE798
#F2F2FA
User Flow
User Flow
Read
In the reading section, users select from engaging, teen-friendly articles. Each article is structured with concise paragraphs, clear headings, and generous spacing to enhance readability. The Heebo font is used for its modern design and excellent legibility, ensuring a comfortable reading experience.
User Flow
Play
In the "Complete the Slip" game the users drag words to the correct spots, where they "stick" when placed correctly and cannot be moved. If misplaced, the words remain movable. The slip is divided into 3 steps to avoid overload. A tutorial popup appears upon first entry for guidance.
User Flow
Play
When players click the hint button, the board fills with guidance, and clicking it again reverts the board to its previous state. After completing each level, players are greeted with an encouraging popup message celebrating their achievement. This positive reinforcement system helps maintain player engagement.
Usability Testing
Usability testing for "Complete the Slip" game revealed that the game difficulty level and instructions are well suited for teenage players.
Kpi’s
Post-launch, we'll monitor user engagement, retention, and conversion rates to measure success and guide future improvements.
