Student 7
Community App for Students: Provides the best benefits tailored to student needs and allows access to all student community WhatsApp groups.
Management Dashboard: Displays data driven recommendations designed to support the sales team in the process of selling Student 7 services to business owners.
My Role: UX/UI Designer
“A Community By Students For Students"
The Market
Student 7 offers a unique combination of community focused engagement and personalized student discounts.
Unlike major platforms like Facebook and WhatsApp, which provide community tools but lack a clear target audience and have certain limitations, Student 7 takes a different approach.
It focuses on building a dedicated student community while addressing their specific needs with tailored benefits and discounts.
Student 7
Community
Student discount apps
Transforming Student Commerce Through Data Driven Community Engagement
The Challenge -
Students Challenges
Students have a tight budget and need to spend their money wisely.
First year students in a new city have no idea what the city has to offer and looking to connect and build relationships.
Businesses Challenges
Local Businesses Without a Marketing Strategy, Struggling to attract and engage student customers.
Big brands focus on a target audience and miss out opportunity to engage with the students market.
Management Challenges
Identifying suitable businesses and offering them marketing packages that include specific benefits for student and promotion through Student 7.
Collecting and analyzing data from WhatsApp communities and app usage to provide data driven insights, both for businesses already working with Student 7 and for those being approached with marketing package offers.
Worflow
User Flow
Research
PRD
Competitive analysis
Personas
Next Steps
Wireframing
UI Design
Dashboard & App
System & Flow
MVP app
Persona - Manager
A manager who contacts businesses to offer services and needs data driven insights to work effectively.
Solution: A dashboard providing real-time business data with tailored insights.
Persona - Students
A student new to the city, looking to join the community, make connections, and discover the best local businesses while on a tight budget.
Solution: An app that connects students to local communities, events, and exclusive discounts.
MVP app requirements
Allows easy access to the benefits, Maximize the number of users benefiting from the app's offers, While collecting user preference data in a non intrusive way.
The design will be minimalist, user friendly, and intuitive, ensuring a transparent user experience.
Mobile app map
MVP app
scrolling provides a smooth experience, encouraging product discovery as users naturally explore more items through continuous scrolling.
The accordion structure optimizes screen space by displaying content in collapsible sections, allowing users to focus on relevant information.
MVP app
Management Dashboard - master/detail
Master - A table displaying businesses and their key metrics, including collaboration compatibility percentage.
A glimpse into real user conversations within the community, related to the business.
Wireframes
UI kit
#19276F
Represent trust and professionalism, serve as the primary text color
#39A7EE
Conveys accessibility and freshness. used to buttons in selected state.
#FFFFFF
Used for cards, ensuring a clean, minimalist design with clear contrast.
Aa
Assistant
For its modern, readable, and approachable design
Logo
